You Can’t Sell Snow Shovels in May







It’s Spring! The birds are chirping, daffodils and other bulbs are exploding out of the formerly frozen earth, snow shovels and snow throwers have wended their way to the back of the storage area, and thought of warm, sunny breezes have replaced memories of snowmen and snowballs.

The biblical passage (and the song that honors it) says, “There’s a time for every purpose under Heaven.” Our lives are defined by these “times for every purpose”. The earth revolves, and the seasons change in cycles as our lives change through school years, birthdays, anniversaries, holidays, the annual report, the tax season, the baseball season, etc.

No matter what you sell, there are busy and slow seasons. Knowing the sales cycles of your products and services translates into promoting at the most opportune times – when your marketplace needs (or wants) it. We get hungry three times a day, the average roof lasts 15 to 20 years, the average male head requires a haircut every month, the average household moves every 5 to 7 years, grass grows faster in Spring than in Fall.

While it is possible to sell snow shovels in May, many more will sell with the first snowfall of season and, if promoted properly (in a First Snowfall sale for instance), lots of ice melter, windshield scrapers, and lock de-icer will sell in large quantities also because of a rapidly expanding (but temporary) market.

Obviously now it’s time to promote products and services that have a 2nd Quarter demand, but… have you properly prepared? Sadly, many businesses are playing catch-up… the Spring Trade Show or Tulip Festival or Mother’s Day are around the corner, and I know that many businesses are scrambling to have their marketing, advertising, and inventory ready for the influx of customers who want what they sell. Sadly, many have missed the season. Yes, they will get a spike in sales volume, but because they haven’t worked on this season months ago, sales will not be nearly as good as possible. And there are people who are thinking, “I’ll do it better next year.”

Whatever the product or service, your customers go through cycles of desires and needs. Marketing to take advantage of these cycles takes planning and discipline but can pay off with a better return on the budget and increased sales. Plan ahead to promote your products in volume when your customers need or want them.

Your husband's clothes can be a fantastic source of information that will tell you a story about his cheating ways. Do not underestimate the power of your nose in helping you track down evidence about his philandering.

Before you start you need to familiarize yourself with the smell of your husband and his clothes. This means randomly smelling pieces of clothes both before and after he has worn them. You also need to learn the smell of his cologne and deodorant. If you are able to recognize all of these smells in an instant it will make it much easier for you to detect those strange odors that will become your evidence.

The most common type of strange odor you will find in your husband's clothing will be perfume or soap and detergent. However, he will also want to take note of other smells like cigarette smoke, pets and food. These smells may find themselves on your husband's clothing from a very innocent situation, but if you can smell them on his underwear then you know he has been somewhere he should not. And yes, this does mean that you will have to smell your husband dirty underwear!

If you happen to find hair on your husband's clothes that most certainly do not belong to you, then you have hit pay dirt. You will find hair almost everywhere that your husband has been, this means that you have to look everywhere that your husband goes. The best places to look for hair are; the bottoms of your husband socks, head rests on his car, hair brushes, your bedclothes, and in the dryer. The great thing about hair is that you do not have to be a forensic scientist to note the difference between yours and someone else's. All you really need is a magnifying glass and some patience, you need to look at the color and length of the hair, as well as the texture and the ends.

If it is possible, you should try to keep each and every hair in a separate container or envelope. This way you can use them as evidence when you finally do decide to confront your cheating husband.