A Comprehensive Guide on Fashion Trend Forecasting







What is Fashion Trend Forecasting?

Fashion trend forecasting also known as fashion forecasting is the study that focuses on current fashion and predicts the future and upcoming trends. A forecaster focuses on certain key elements like color, fabric, texture, print, graphics, etc. to predict future trends relating to the industry. It applies to all fields of the fashion industry, be it street clothes, ready-to-wear clothes or of any other type. Trend forecasters focus not only on this industry, but also takes into account the viability of other important industries like – automobile, food, literature and home furnishings, etc. to predict the future trend in fashion.

Factors determining the trends:

Popular fashion also called pop fashion, is a volatile market and depends on several external factors. Some of the factors which heavily influence the future trends are-

  • Color and Fabric – These are the two most important factors affecting the industry. The forecasters heavily use these two factors to predict the future of fashion.
  • Celebrities – This is probably the most influential factor determining the future trends. The Red Carpet is the place to look upon for future trends in fashion.
  • The economy of a country – The economy of a country and how much profit the fashion industry incurs in a particular fiscal year also helps in forecasting future trends about fashion design.

These are the most influential factors that determine the future of fashion. Apart from these factors, there are several other socioeconomic reasons that influence the fashion world in a positive or negative way.

Long term forecasting VS Short term Forecasting:

Long term forecasting evaluates certain trends and looks into the past for sources of information. The fashion forecasting in case of long term forecasting lasts over 2 years. Several factors like demographics, climate, major international incidents, consumer expectations, etc heavily influence long term fashion trend forecasting. Long term forecasting is generally carried out by specialized marketing consultants who have certain experience in the field.

Short term forecasting, also known as fad forecasting specializes mainly in predicting near about changes in the future of fashion design. Short term forecasting relies heavily on pop culture and celebrity wear. Certain events like art events, major sports events, some scientific changes also help in short term fashion trend forecasting.

Importance –

Fashion trend forecasting is very important in the modern world of internet connectivity and accessibility. Without correct and certain forecasts about the fashion world, the production of dresses can be hampered and thus the economy of certain companies can dwindle. Fashion trend forecasting is also very important from a company’s perspective. Not only the forecast helps in mass production but also they affect the overall image of the organization. In this fast era, mistakes in fashion can be very dangerous and harmful.

Responsibility of trend forecasting for a company-

As earlier said, fashion trends heavily influence the economy of a certain organization. Also, the prediction of future trends is a very important role. Women’s fashion is very volatile and changes every few days, unlike men’s fashion which changes only due to a certain specific event. Major companies have their dedicated fashion team that is responsible for forecasting the future possible trends. Marketing experts also play an important role in forecasting future trends. They set up customized advertisements that set up a stronger foothold for a certain type of fashion.

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Brunch weddings have become increasingly popular lately. Couples like them because they have a relaxed family-friendly feeling, and also because they are less expensive to host than a traditional wedding dinner. Attire for a wedding held early in the day can be quite different than what one would wear to a formal evening wedding. This is what to wear to a brunch wedding.

Dressing up in the morning can be a tad confusing. The usual tricks we use to make an outfit festive, such as sparkly jewelry, shimmery fabrics, and the like seem out of place for brunch. Yet, a wedding at any time of the day is a special occasion, and therefore a special outfit is called for. The time of year also makes a difference, as one would dress a bit more formally for a winter brunch wedding than a summer one.

Wedding attire for men is fairly straightforward. For brunch, a nice pair of trousers worn with a jacket and tie is ideal. If the wedding ends up leaning more casual, it is a simple enough matter to remove the jacket. Dressy loafers would be a good choice for shoes. In the morning, a male wedding guests can feel free to experiment with more colors and patterns than he might for a formal evening reception. Whimsical ties, shirts with small checks or in colors other than white, and even fun socks (think argyle) would all be great.

Female wedding guests have more leeway in what they wear, which makes it more fun to get dressed, but also more confusing. For a summer brunch wedding, a knee length dress or skirt in a floral design would be pretty. It can be worn with cute flats or pretty low sandals, pearl earrings, and a small handbag. Even in the daytime, your everyday purse is not dressy enough for a wedding, so pick something like a cute little fabric covered clutch. Other accessories to consider include a little cardigan or wrap to wear over a dress and possibly an elegant wide brim hat with a ribbon. The hat would be marvelous for an outdoor brunch wedding and will help to dress up a more simple sundress style. Stay away from any jewelry or attire with a lot of beading or sparkles for a morning wedding.

If the brunch wedding falls in the winter months, plan to dress up a bit more. A beautiful jacquard dress would be ideal. Or look for the chic combination of a skirt and jacket in an elegant fabric to be paired with a silk or cashmere shell. Look for a skirt or dress which falls a little below the knee, rather than to the floor. Another great option is a pair of tailored velvet trousers worn with satin flats and a cashmere sweater. Black is pretty harsh for a morning wedding, so look for clothing in other colors. Deep winter hues like plum, chocolate, and forest are lovely, as are neutrals like pewter or champagne.

Fall weddings tend to be very difficult to dress for, stuck as they are between the sundresses of summer and the rich fabrics of the holiday season. For a fall brunch wedding, think cozy. A flattering wrap dress worn with elegant high heel boots and a pretty pair of drop pearl earrings would be highly appropriate. A wool skirt worn with a silk blouse or cashmere sweater would be another option, as long as the pieces are not too business-like or too casual. In other words, a pink tweed skirt and a fitted chocolate brown sweater with a pretty bow would be lovely, however the gray skirt from a suit or the heavy fisherman's sweater would be too business-like and too casual, respectively.

The trend towards brunch weddings is likely to become increasingly popular, so it is helpful to know what to wear to that type of celebration. As with any wedding, err on the side of dressing up a little too much rather than putting in too little effort. Stay away from evening-only attire like cocktail dresses, low cut tops, and too much sparkle, and you will look wonderful for the brunch reception.