Ever thought about how fashion products reach the shelves of a retail store, how brands know what their customers love, or how a store manages to offer a wide range of designer clothing and re-stock the merchandise well in time? Well, behind all this, there is a fashion buyer who works so hard to ensure everything is in place, customers are satisfied, and business goals are achieved. And there is a lot more to it.
Want to know more about the role of a fashion buyer?
1. Skill Set
Every job requires some skills. No matter what an individual’s educational background is and how much work-experience he has, it is these key skills that can help a person become a fashion retail buyer.
- Analytical Skills
- Decision-making skills
- Negotiating skills
- Good research skills
- Leadership Skills
Besides these, one must have an entrepreneurial spirit, eye for detail, ability to understand customers’ needs, be open to work in a pressurized and fast-paced environment, and must be good with numbers.
The profile of a fashion buyer is majorly about planning merchandise for a particular season and selecting a range of products that will sell in a retail store. This takes into account various factors like market trends, customer demands, product pricing, quality, and availability, and store’s financial budget. Tasks may vary from season to season but typically, these are the responsibilities expected from a fashion buyer throughout the year:
- Analyzing consumer’s buying behavior
- Forecasting future trends
- Preparing trend reports
- Planning new range of products and presenting it to the seniors
- Evaluating performance indicators like sales, discounts, etc. on a regular basis
- Creating plans for maintaining stock levels
- Liaising with store personnel to make sure supply meets demand
- Meeting suppliers and negotiating on price points
- Forming healthy relationships with suppliers and wholesalers and pitching new sources for future merchandise
- Finding global sourcing companies when required and coordinating with them throughout the sourcing process
- Taking decisions based on demand and logistics
- Taking part in promotional activities
- Getting feedback from clients
- Training and mentoring junior buyers and other staff
- Participating in trade fairs and events to gather new range of products
- Coordinating with other stakeholders to ensure projects are completed on time
3. Employment Opportunities
Both retailers and manufactures employ professionals who are responsible for buying. They include:
- High-street department stores
- Book shops, gift shops, and craft shops
- Home improvement stores
- Online retailers
- Outlets specializing in products like clothing, shoes, accessories, furnishings, and other goods
- Television shopping channels
Fashion buyer is a vital position in the fashion industry but every buyer isn’t successful. It takes a lot of passion and hard work to excel in the field and contribute to the success of a brand. If the products sell, the brand will grow and if they don’t, it is the buyer who is held accountable for it.
The mall may be a perfect place to go to shop for clothes, but it could also be a place of confusion. Undeniably, there are tons of clothes to choose from these days, which makes buying very difficult at times.
You may find yourself drooling over a piece of mini red velvet dress while your hands can not take off the straight cut jeans that is labeled on sale. It is simply mind boggling not to be able to make up your mind right away!
While shopping for clothes may be daunting and confusing, there are actually different ways to make it easier. When shopping for clothes, do not forget to be a wise buyer. Take note of these factors that you need to consider and you will certainly understand how less complex it actually is:
1. Shop according to the occasion
Clothes come in different styles to choose from. What better way to shop for clothes according to shop according to the occasion?
Be right on point and do not easily swerve your attention to the left nor to the right. If you are shopping for a wedding dress, pick out the pieces that's right for it! In the same way you should have done when you're choosing clothes for birthday parties, nature tripping, beach parties, and office attire.
2. Shop according to your personality
You may be that sports junkie who wants to look sporty all year round or you could be like your favorite celebrity who wears high fashion every time paparazzi comes in for a snap. Whatever your taste may be, that should be your identifying mark when shopping for clothes.
Once you are convinced of the style you want to portray for yourself, then it should not be that confusing at all to choose which clothing department to enter into. A classic retro chic can easily know what pieces of clothes to pick simply because she knows what her preferences would be.
However, you can be as versatile as you want - choosing and wearing different styles for different occasions - and that is completely fine. After all, there are no restrictions when it comes to your own style. Famous fashion designers would have not made it to the limelight if it were not because of their uniqueness and creativity.
3. Shop according to trends
When you can not easily make up your mind and you do not want to get lost behind, go for pieces that are favorites by most trend setters. These trendy clothes can easily be found at the front of every boutique and departments you pass by.
People talked about them on television, published by a lot of fashion writers and bloggers, as well as discussed by a lot of vloggers. Just by one search on the internet, you can already know what the trends are.
However, trends come and go. If you are a trend setter, you should know by now that after a while, new trends will start to emerge. You buy them and the old clothes will be sitting in your closet for the meanime.
4. Shop according to your needs
Whether you are a frugal type of person or simply just wants to splurge on clothing, it is best if you shop clothes according to your needs.
Shopping clothes all at once may leave you some regrets in the end. It can waste the money that you could have used to buy other important things you needed at the moment.
For example, if you do not have plans to go to the beach yet, why would you shop for beach wears? In the same way, why would you buy a wedding dress when you are not even engaged yet? That same principle will help you save big time, not just money but as well as time consumed for shopping. Do it one step at a time.
5. Shop according to your budget
It looks like whatever you do these days, money is always involved. Especially when you are shopping for clothes, you see different brands with different price tags.
In order to get your preferred style for the occasion occasion, it is best if you set your budget way ahead of time. Doing so gives you confidence and excitement the next time you shop around for clothes.