Fashion Phenomenon







Fashion literally refers to the way a thing or phenomenon is carried or processed in its true sense at any point in time so basically it is a trend which is followed by masses in a society or culture. In our daily life routine we usually refer fashion to the way people dress up or the way people present themselves at a particular point in time and thus this particular trend is followed at that point in time. These days there is an industry which is called as the fashion industry and the basic role of this industry is to project and promote the latest trends in clothing and cosmetics as well. Thus people follow the latest fashions portrayed by the fashion industry.

Models both male and female are the integral part of the fashion industry and are involved in setting latest fashions in society in terms of clothing. There have been many trends followed by society at different points in time and these days some of the trends are becoming widespread and even universal as people around the whole world have a faster and easy access to each other’s cultural information and latest trends. Similarly there are some major and extremely famous brands in the fashion industry which are attacking markets all over the world due to which people of most of the countries are familiar with some big names. Each and every culture has its own kind of fashion which has gone through many changes by the time and now different cultures are merging into each other by sharing their fashion and coming up with a common trend.

Fashion has many modes and kinds which these days are being followed by most of the people in this world. Fashion is not particularly confined to the trends in clothing or any kind of cosmetic product but it has wider branches or simply it is evident in every thing like in eating or buying stuff for decoration of home or it can be in cars or any other thing. Thus fashion is a broad term which can be applied to many phenomena.

Luxury can be broadly defined as possessing items that are desirable but not essential and expensive to procure. Luxury goods give great comfort to the user since the surroundings are expensive and high-quality. It is also defined as a non-essential item which an individual covets or desires but has no real use of. Luxury can also be defined as an activity that gives great pleasure and joy due to the fact that it occurs rarely. Over time, novelty and originality have become key as well as contributing factors in the development, promotion and growth of luxury fashion, designers, designs and goods.

The historical definition of luxury is both dynamic as well as specific to culture, thus making it a difficult task to define. In society luxury can be loosely defined as a product or service that a consumer wants rather than needs. Despite everything global markets have seen an extraordinary growth in the luxury brand market. Branding of products as luxury has changed the perception and how consumers view this industry. A product or service can be deemed as luxury when the quality, design, craftsmanship, innovations are unique and of the highest standards. With regards to fashion design, it is an obvious assessment that the quality and craftsmanship of the design are seamlessly intertwined but creativity as well as innovations is two distinct and separate categories.

When it comes to speaking of creativity and innovation, they are often inter-changeable and also connected with describing the design and its process thus defining design and fashion in many instances. Manu analysts have not come to realize that there is very little or almost no distinction between both terms and they are slowly merging to mean one and the same thing. Innovation can be loosely defined as that which aims to transform and implement rather than explore or invent. In such circumstances it will be difficult to assess the level on contribution or change that designs will have on luxury goods. It has been argued on several occasions by expert analysts that technological innovations can be shown as the key factor in the development of luxury fashion and products. The co-relation between the designer and manufacturer is an important, imperative and integral part in developing luxury fashion goods to sustain themselves in an ever-changing fashion industry.

In developing and developed countries in the world, the luxury fashion industry is booming and every member of society who wishes to make a status statement will be flashing one if not many luxury goods at some point. It is a myth that recession has reduced purchasing power or patterns. In fact it with more gusto and reduction of prices on such good that has luxury aficionados shop until they drop.

The power of media; print and electronic has helped create awareness and a buzz towards the luxury fashion industry. Armed with more information the consumer is thoroughly educated on the nuances and cons of purchasing luxury fashion products. Luxury fashion has now entrenched its way into every country across the globe.