Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative







The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion consciousness among Indians over the last few decades, the fashion industry has experienced a boom. Starting from the middle aged home maker to the funky college youth to the top notch posh populace, everyone has developed a definite fashion sense which is not only distinct but classy.

List of Top Apparel Brands in India –

Rohit Bal

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A major part of the fashion throughout the world is the section of apparels. There’s a saying “Clothes make a man” which Indians wholly and souly believe in. It is pretty common that a person more often than not is judged on the basis of the way he/she is dressed. A person’s personality is defined by the clothes they wear. It speaks a lot about his/her education, personality and way of thinking. It has been predicted that in the next few years, the Indian fashion consuming class will set the fashion industry at a global level.

The boom in the Indian apparel industry is mainly due to factors like, rising incomes levels of Indians, liberal trade policies adopted by the government, and flexible investment policies on the apparel industry. Today most of the international brands have found their way into some of the best malls in the country. Brands like Mango, Armani and Diesel were unheard off in India till a few years back but today these brands are found in almost all Indian cities.

It is said that in the last ten years the fashion industry in India has moved from a very nascent stage to a full fledged booming industry.

The value of the apparel market in India is estimated at around 20, 000 crore. The branded apparel market’s size is 5, 000 crore which is a quarter of the total share. The apparel market is India is categorized into branded and non branded. The Top Apparel Brands in India are Madura Garments, Arvind Mills, Provogue Zodiac Clothing, and Raymonds. Apart from these brands India over the years has given birth to some of the finest designers who have become famous brands not only in the country but in the world. The introduction of a number of designers in the fashion industry has given a further boost to the Indian fashion industry. According to recent research conducted by the (FDCI)Fashion Design Council of India apparels created by designers in India is going to play a major role in the growth of the apparel industry in the next few years. Currently the Indian fashion designer industry stands at 180 crore and is expected to grow to 1,000 crore within the next decade.

There are many unusual facts about coffee and some are very surprising. Everyone probably knows by now that coffee beans were discovered in Ethiopia by a goatherd around 800 AD. He noticed that his goats became more frisky, after eating the 'berries' on a particular bush. He investigated and discovered coffee beans. How he managed to brew his first coffee after that is a matter of speculation.

You know perhaps that antioxidants are very beneficial to us. They can halt the aging process and combat those free radicals that can cause cancer. Red wine, grape juice, and green tea are rich in antioxidants, but a mug of coffee has more antioxidants in it than a mug of grape juice. Who would have thought it?

Apart from oil, coffee is the most traded commodity in the world. Americans usually start their day with a coffee and actually consume around 400 million cups of it per day. It was first taken to New York, then called New Amsterdam, in the mid 17th century. It was not hugely popular until after 1773 and the Boston Tea Party when the colonists threw chests of tea into the sea at Boston harbour. Before this, tea was as popular in America as it was in Britain. Increases in taxes saw its popularity decline.

The most expensive coffee in the world isn't Jamaican Blue Mountain coffee. It's a rare coffee called Kopi Luwak which costs around 600 US dollars a pound, although prices fluctuate as they do with other commodities. The really surprising thing about this coffee is that the beans are eaten first of all by a Sumatran wildcat. They are only used after the cat has excreted them.

Coffee has had its ups and downs over the centuries, and it was banned in Mecca in the early 16th century, as it was believed that it could stimulate radical thinking. Italian clerics also tried to ban it in the same century as they thought that it was satanic, but this attempt was doomed to failure as the pope, Clement VII, loved the beverage and removed the ban. He even went so far as to have coffee baptized!

Coffee is almost the national drink of Turks now, but the Ottoman emperor Murad IV, imposed punishments on people who drank coffee, which included them being thrown into the sea or beaten.

In Europe, the Swedes declared all coffee-making equipment illegal in 1746 and then in 1777, in Prussia Frederick the Great declared that beer was superior to coffee as he wanted to prevent the possible collapse of the beer industry.

It is clear that since its discovery coffee has been both loved and hated.