Nowadays, more and more girls and women of all ages are going online for their fashion and beauty tips. This is of little surprise really, as online makeup tutorials and fashion guides offer the perfect blend of convenience and relevancy, with the huge choice of fashion and beauty bloggers meaning that any girl can find the right style guru for them.
Due to this new online age of fashion and beauty, more and more people are also deciding to become bloggers themselves and share their beauty and fashion tips and tricks with others. If you are considering doing this yourself, here is a quick guide on how to become a successful fashion blogger.
Firstly, get to know you own style and what you want to share with your audience. You may, for example, love budget high street fashion, and want to share with your audience how to get the best pieces for very little money. You could therefore make your blog or YouTube channel about this.
On the other hand, you may prefer more upmarket products and therefore want to center your tips and advice around finding these. You could, for example, find the best key designer pieces to buy for a reasonable price, helping your fans find the perfect pieces and investment of their money.
The next thing to bear in mind when building your online following is just how you are going to communicate with your audience. Some people are naturally very chatty, and prefer to make videos showing off their fashion hauls or doing makeup tutorials. Other people prefer to write or take photographs, and are therefore better suited to a blog or Instagram.
It is worth bearing in mind that fashion and beauty are very visual fields, and therefore Instagram and YouTube are two of the best social networks to start sharing your content on and building an audience. Indeed, these platforms are where a great deal of famous fashion and beauty bloggers started off.
The next piece of advice is to make sure that you take care to chat with your audience as much as possible and build a strong relationship with them. This is one reason why all kinds of YouTubers are so successful, and that is because they are making a real connection with their audience every time they speak directly to them on a YouTube channel.
Otherwise, be sure to chat with your audience in the comments section of your blog and on other social media platforms. Take the time to listen to their requests and also to answer any questions they may have. This will help you build up a sold relationship with your followers and encourage more people to follow you.
A word of warning, however: it can be easy to spread yourself too thin when trying to become a successful fashion blogger. Due to the fact there are so many social networks out there, it is easy to lose focus on the type of audience you are catering to. Instead, focus on building your audience on just two social platforms before you try to build an audience elsewhere.
Our last piece of advice for those who are wondering how to become a successful fashion and beauty blogger is that it is important not too expect too much to quickly, and remember that persistence is key. Apart from a lucky few, many bloggers take years before they get famous, so you must be consistent in your efforts in order to see results long term.
These are just a few tips on how to become and successful fashion blogger. The first step is to determine what you want to share and who you want to share it with, and then you must put in the effort to build up your audience and be consistent with the quality of your content over the long term.
India is the sixth largest coffee producer in the world but Indians, on the whole, were not major coffee drinkers. Apart from the south where filter kaapi reigned supreme, tea has dominated the psyche of the average Indian. Things are changing rapidly though as the twin forces of globalisation and Internet have made coffee the cool new drink. More and more Indians are turning coffee to fuel their workday as cafes, both international and domestic, are sprouting across all cities and towns. These fast expanding cafes are the prime spot for people to catch up or spend a few hours either working, reading or just whiling away the time. Equipped with free wifi and air-conditioning, these cafes are also fast becoming the venue of choice for informal work meetings. Where until only 20 years ago, cappuccino, latte and double shots would have been alien words, today's Indian not only knows the difference between them but can also discern between a medium, dark or light roast and are on the hunt for the best coffee machine.
But even this pattern of coffee consumption is changing. Whereas earlier Indians were satisfied with drinking coffee at cafes and tea at home, the same no longer holds true, people now want to enjoy cafe quality coffee at home and are not shying away from purchasing coffee machines and single origin coffees to take their love for coffee to the next level. Another reason for this trend is the high level of sugar and artificial flavouring present in the signature coffee drinks of many cafes, which does not sit well with the health conscious youth of today. Contrast this with the scenario of only a few years ago when the average Indian would have had no idea about the different coffee brewing methods, let alone think of purchasing a coffee machine. The hunt for the best coffee machine is on as Indians comb through internet reviews, form coffee appreciation clubs, attend coffee tasting meets for the best brew available. Gourmet coffee roasters and sellers find themselves flooded with orders for their artisanal blends and instant coffee, the go-to coffee option of the past is given a miss.
While popular misconception may lead people to think that coffee machine price in India is horribly prohibitive or the products available are of poor quality, nothing could be further from the truth. Coffee makers in India are not only at par with international brands, but the prices are also competitive, making owning the best coffee maker for one's needs a distinct possibility for everyone. Grinding ones own coffee, brewing it at home is now considered a sign of sophistication instead of a tedious and well-avoided chore as thought earlier.
From a niche beverage to a drink signifying upward mobility and youth, coffee in India has traversed a long and interesting path in just twenty short years leaving us to wonder what the next coffee consumption trend will be. And while we wait for it to turn up, may we suggest a piping hot cup of coffee?