Unique Selling Propositions For Fashion Business







Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.

USP can be a colour, a dress apparel, or simply exquisite dupatta or men’s jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.

Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. It’s an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent.

Originality sells! Brand sells! And also distinguished complete works. The mannequin outside your store is impressive but the reality should match. Sizes should be well stocked when you are confident about your sales. Promptness and pro-active customer attending is necessary for business.

Working on the entire look is important. Employ an expert stylist with draping experience to help customers choose the best. Investing in a good advertising agency assures the brand and culminates in sales too.

Planning, research and cultivating new styles goes to maintain a USP. If your USP is cotton and linen then try sequin or pearl embellishments this season. Co-ordinate the same with pointy shoes (a comeback trend) with similar patterning and work. Accessorize well and tie up with leading jewelry brands.

Encourage window shopping, videos on ramp walking and catalogues at reception. Choose a prominent space for hoardings depending on the clientele. Don’t load too much information in print or television. Let the creation speak for itself!

Pure organic cotton clothing stands for clothing that is made from pure cotton that has not been treated or dyed with chemicals. Cotton is a natural plant used as fiber, but other parts can be used for the production of paper products, plastic and even food products such as oil that can be made from cottonseed. As clothing material, organic cotton has a number of advantages, especially for people with sensitive skin, eczema and psoriasis. Organic cotton clothing therefore has a number of advantages over cotton clothes that are chemically treated to make them prettier.

Breathability - The natural cotton fabric offers better air circulation and this improves body moisture and controls the moisture too. It acts like a towel, leaving the wearer more comfortable since there is no moisture buildup between the clothing and the skin. The clothes can be amazing during the hot season and can take up a good amount of water before it feels any damp.

Insulation - Beside being breathable and great for the hot season, organic cotton clothing also offers insulation during the cold seasons. They keep the wet and cold out, leaving the wearer warmer. This is because the fabric has the ability to trap air between the fibers offering thermal insulation and comfort. It is therefore not a wonder that cotton clothes are used for layering in colder temperatures.

Durability - This is another great advantage of the fabric. It has high tensile strength that makes it durable and strong. The pure cotton does not tear or rip easily and can withstand washings even in hot water. It also tends to be more sustainable compared with other synthetic fabrics. Your clothes can serve you for years without losing the good looks and feel or even shape as it is the case with most other fabrics.

Hypoallergenic - This is probably one of the major advantages of choosing organic cotton clothing, especially if you have skin allergies and sensitivities. The fabric does not irritate the skin in any way and it is for this reason that it is used to make medical products like gauze and bandages and most baby products like diapers and clothing. It is probably because they are not chemically treated since reactions are reduced.

Versatility - Cotton material can be used for any kind of clothing including pants, underwear, shirts, blouses and even jackets. The clothing made from the purest cotton is easy to blend with others. They are also easy to clean and dry fast, since they are great for wash-and-wear clothes. The natural strength of the cotton fibers is probably what makes the fabric suitable for all types of clothes.

Comfort - Clothing made from pure organic cotton is easy in stretching and soft so making the fabric very comfortable to wear. It is for this reason that the fabric makes excellently comfortable undershirts and underwear. The softness coupled with the breathable nature of the fabric gives you a level of comfort that would be hard to achieve with any other fabric.