Unique Selling Propositions For Fashion Business







Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.

USP can be a colour, a dress apparel, or simply exquisite dupatta or men’s jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.

Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. It’s an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent.

Originality sells! Brand sells! And also distinguished complete works. The mannequin outside your store is impressive but the reality should match. Sizes should be well stocked when you are confident about your sales. Promptness and pro-active customer attending is necessary for business.

Working on the entire look is important. Employ an expert stylist with draping experience to help customers choose the best. Investing in a good advertising agency assures the brand and culminates in sales too.

Planning, research and cultivating new styles goes to maintain a USP. If your USP is cotton and linen then try sequin or pearl embellishments this season. Co-ordinate the same with pointy shoes (a comeback trend) with similar patterning and work. Accessorize well and tie up with leading jewelry brands.

Encourage window shopping, videos on ramp walking and catalogues at reception. Choose a prominent space for hoardings depending on the clientele. Don’t load too much information in print or television. Let the creation speak for itself!

Do you use your tumble dryer daily?

For every load that you dry?

Me too, well I used to!

That was before I started to think about all the fluff (technical term - lint) which I was clearing from the filter every day.

In no time at all I collected a vase full of multi colored fluff from my machine. I thought about all that fluff growing daily and realized it came from my clothes!

My clothes were being pounded by the drying process that I had chosen for them. They were slowly worn away by my tumble dryer. No wonder holes develop so quickly and bright colors fade so fast (despite the 'Color' washing liquid I was using).

All that money I spend on clothes is ending up in a vase of fluff. But worse was still to come.

I got to thinking about how the daily use of my tumble dryer affected my bank balance not only through the increased wear and tear of my clothes but also increasing my energy bill.

While I was thinking about the cost, what stuck me was the risk of fire. The fluff can ignite!

But the fluff does not only stay in the filter, I have noticed small amounts on my machine in other areas. Perhaps it could find its way into the electrics of the machine maybe into the heating element. Could the daily use of my drier cost me more than my clothes, could it cost me my life?

I soon calmed down telling myself that the chances of this happening were slim. However there was still and chance and certainly the more I used the machine to higher the chance became.

I needed to find a way of using the tumble dryer less. How could I possibly dry a full load of washing without having a large clothes airer standing in the middle of our living area?

A bit of googling led me to find the ideal solution a wall mounted clothes airers, they could even take a full load. I decided to order two. I fixed one above the other over a radiator for extra drying power during the winter. The beauty of them was in the concertina design that let me push them closed against the wall when I was not using them. Space saving in so many ways!

So, am I happy with my new drying routine?

Yes I certainly am. I do still use the tumble drier but only in a drying emergency and as long as I commit to staying on top of the dreaded laundry pile then those emergencies do not crop up too often. I feel safer and get a satisfaction from the natural drying process that I use.